ViennaUP 2026

Vienna's city-wide startup festival, looking for the people who build for sport.
What it was about
Five days across thirty-plus events all over Vienna. We split our time between investment tracks and tech meetups, talking to founders, investors and people who get that sport is a real SaaS vertical.
Highlights
Met early-stage investors with a clear sport thesis
Conversations with deeptech and AI founders we may end up plugging into
Side meetings that worked better than the headline panels
A clearer read on how CEE tech talks about football
Our takeaway
Founders forget that sport has its own rules. We came to remind them.


